Manifesto | Luciano Attolico | Strategia Lean Lifestyle

The time has come to define new ways of working and doing business

We are entrepreneurs and managers who want to respond in a new way to the changes and daily challenges of work and business, because we believe it is possible to make companies a place where we can pursue excellent results and at the same time profound well-being for ourselves and our employees, without having to choose one or the other.

We believe it is possible to achieve results in the short term while at the same time cultivating great entrepreneurial dreams of long term, creating prosperity and value for the people who work, society, the market and shareholders, without having to choose one or the other.

We believe it is possible to achieve high levels of efficiency and operational agility while having people who feel fulfilled, proud, motivated and full of energy at work, without having to choose one or the other.

We believe it is possible to pursue corporate excellence and at the same time cultivate excellence as a lifestyle outside the company, without having to choose between work or personal life.

We don’t like to waste energy. We don’t like waste. We always try to understand what generates value for us, our employees, the company, society and the environment. We leverage all the levers of digitalization to generate more value for customers and eliminate waste in internal processes.

The company we want to create is a Lean Lifestyle Company, a company that aims to create maximum value and express all its human, technological and organizational potential.

This is the Manifesto of entrepreneurs and managers who share the awareness that every choice they make always has an impact. Through the evolution of the way we do business, we can leave a tangible mark that starts from the company boundaries, touches ourselves and the people who work with us, to positively influence society and the environment in which we live.

To take ourselves, companies and society to new and unexpected heights.

Why a Lean Lifestyle Company manifesto

We live in times when everything around us moves unpredictably and at extreme speed. It is increasingly difficult to make long-term forecasts. Economic and social systems have entered a crisis in their ability to orient people towards the future.

Why a Lean Lifestyle Company manifesto?

Because we believe that companies, in this changing context, must and can play a strategic role in the human, social and economic development of our Country.

Although industrial productivity has grown exponentially in almost all sectors, we are witnessing a reduction in human productivity: people work more and often worse, with results not always related to the efforts made. It is as if we have not yet learned how to best manage the potential of technological development at our disposal. It is as if we run around panting behind all our tasks, trying desperately and with enormous effort to keep up with processes of change faster than our ability to adapt.

Companies often become places where the excess of work does not turn into excess of results, places where it can be easy to get used to work so much and badly. Places where behaviors that worsen the overall well-being of people working there can be fostered. In this context, companies can do a lot to create technological and management systems that help people achieve high levels of productivity and well-being, as part of the overall search for human and business excellence.

A Lean Lifestyle Company, in fact, aims to create maximum value and to fully exploit its human, technological and organizational potential. It is not passively watching what happens around it but is committed to manage the current complexity and facing the changes in place to achieve great performance and at the same time it cares for the well-being within itself, aware that this will bring well-being also outside the company itself.

A Lean Lifestyle Company generates prosperity through the ability to continuously innovate products, processes and business models, aiming at achieving maximum impact for itself, the market and society. A Lean Lifestyle Company does not tolerate the waste of resources in products, services and processes, always identifying the easiest and slimmest way to conduct business and guide people. A Lean Lifestyle Company fights against the misuse of people’s time and energy; it does not promote haste, but the maximum final speed of execution, hunting waste and work that does not add value, redundancy and rework, to unnecessary waiting and interruptions. It enthusiastically promotes involvement, integration, tolerance and mutual trust between people.

An old Japanese proverb says that vision without action is a daydream and that action without vision is a nightmare.

For this reason, we believe it is necessary to go beyond the level of mere intentions.
In this Manifesto we have collected and synthesized the Key Values and Behaviors that characterize a Lean Lifestyle Company. A true collection of good practices and operating principles for those who work and do business in today’s world. We hope they will be a guide and inspiration for anyone who wants to embark on the journey towards the realization of the Lean Lifestyle Company.

The 12 principles of the Lean Lifestyle Company

Vision and Execution

We want to create a company that encourages people to think, dream and achieve big. A company that always involves and aligns all employees. A company that grows and develops based on what it has built in the past, but at the same time cultivates a strong orientation towards the future with long-term strategies and new and ambitious goals. A company that pays attention to the impact of its actions on people, society and the environment. For the implementation of corporate strategies, we want to create systems of involvement extended to the entire organization so that everyone can contribute. Dreaming big and acting small every day is what has allowed the great achievements of humanity. For this reason, we will measure and value progress towards the long-term goals in the short term: in this way every day we will take a small step towards the desired direction.

High impact innovation

We never want to stand still and passively watch what happens around us. We will innovate to change the existing for the better: processes, products, technologies, business models. And we will do it with high impact, not chasing trends and inventions of the last hour, but trying to achieve tangible impacts for the market and for the company itself. In an era of great and rapid changes, a Lean Lifestyle Company prepares its people continuously to welcome with curiosity all those evolutions that allow them to give more value to the customers, greater flexibility and agility to the companies, better quality of life for people. It is a company that always has a reservoir of structured ideas ready to become solutions. It will never have an innovation project of a single person or a single department, but always the business project of a multidisciplinary team that from the beginning addresses with method the various phases of development, from idea to solution launched on the market.

Continuous testing for a data-driven company

In a Lean Lifestyle Company, you don’t judge a new solution based on beliefs, preconceptions or what you have always done in the past. It is accepted a priori that you can be wrong and experiment to decide what is best for themselves, for customers and for the company, choosing based on facts and tangible data, becoming essentially a so-called "data-driven company". The logic of experimentation is sought in every area: from changing or improving a process to launching a new product or service, from adopting a new habit to choosing a new investment. Understanding how to design and personalize each experiment is the real key factor in success. The more people learn cyclically to design experiments, make and learn, the more they can embrace personal and business progress.

Focus on Value

Those who work in a Lean Lifestyle Company know what they want and especially what matters: they do not like to waste their energy. For this reason, we want to develop a company model that always helps its people to express the best of themselves and to bring out their true potential. A company in which we periodically select the few priorities and important activities: those that have the greatest impact on achieving the company’s goals and that manage to generate the highest level of passion and enthusiasm in people and organization.

Agility and simplification

A Lean Lifestyle Company always seeks the most efficient, fastest, less complex and bureaucratic way to work, in compliance with the reference regulations. This saves energy, time and resources, ensuring speed in execution and response to customers. The company’s infrastructure, layouts and physical locations are designed to ensure efficiency and operational agility. It is a well-established practice to continuously hunt for waste in all business processes, remembering that often the initial haste and lack of synchronization lead to rework, successive time losses and extensions of the overall times in any area.

Results-oriented

In a Lean Lifestyle Company there is a strong awareness that, in the end, all that remains of the work done are the results and impacts we have generated on people, customers, profits, the environment, society, and not the many activities that are done daily. For this reason, behavior oriented to constantly improve current results is encouraged and delays are discouraged, as are wasted time, sterile polemics, indecisions and activities not aimed at improvement. This will further reduce the time required for the development of activities and projects in the company, maximizing the generation of value for internal people and external clients.

Value-oriented and fluid organization

The key values and behaviors of Lean Lifestyle can be acted upon and lived out smoothly only if systems and an organization are created in the company that enable change and support new habits over time. The end customer does not care how we are organized, but only how much value we receive from our company and when we respond to their needs. The culture of functional silos often generates unnecessary conflicts and does not guarantee maximum value in the shortest possible time. A Lean Lifestyle Company adopts organizational models oriented to the value flow, with multidisciplinary teams, autonomous and fast, with people who have full responsibility for the process or inter-functional project entrusted to them.

Digitizing to create value

Digitizing non-agile processes at the outset is a danger that many organizations face, because automating waste will always amplify the negative consequences for people and companies. A Lean Lifestyle Company leverages all the levers of digitalization to generate more value and reduce waste both towards external customers and in internal processes. Digitization is adopted to help people make timely decisions supported by facts and numbers available in real time, avoiding redundant operational steps and unnecessary time wastage. This approach promotes the right digital mindset: think first about value, then about the processes and organization needed to deliver it. This will make digitalization the basis for taking the entire business system off to a flying start through truly streamlined and value-oriented processes.

Physical and mental well-being

We believe that professional performance and the overall well-being of people are two sides of the same coin, which give the best results only when they act in synergy. One helps improve the other. For this reason, we encourage and spread culture and structured actions to increase sensitivity, awareness and training of people in this area, helping them to take care of themselves, to grow their energy and regain the power of concentration. In the continuous improvement of business processes of a Lean Lifestyle Company, therefore, we will always try to understand what can grow performance and at the same time make people more active and vital, minimizing everything that can take energy. The ultimate goal is to achieve higher quality, sustainable human farm performance combined with increasing forms of physical and mental well-being.

Development of the full human potential

In a Lean Lifestyle Company, we value the people who work and ask ourselves every day how to best develop the potential of each employee. For this reason, we use delegation and leadership as key tools of professional development: to raise managers, to free time and energy to devote to new activities, to grow other employees by entrusting them with new responsibilities. We build in the company an "army of problem solvers" autonomous and supported by their managers for support and continuous development. Because the necessary condition for the growth of companies is precisely the growth of the people within them. In this way everyone learns to have more and more confidence in themselves and others. What the individual can do is never comparable with what a cohesive group of people can achieve.

Emotional energy and true relationships

In a Lean Lifestyle Company there is a deep awareness of the importance of people’s emotional energy. In fact, despite all the technological progress human beings are activated and guided in their behavior by what they feel: their emotions. For this reason, the company encourages everything that generates positive emotional energy. We celebrate small and great successes, we thank for the work done without ever taking it for granted, we appreciate improvements based on the starting level of the individual, we recognize the value of the collaborators. Active and attentive listening to people is encouraged, and feedback is given in a constructive and incisive way. This way, real human relationships are built in the company, the stable links of a cohesive, strong and flexible chain.

Pursuit of excellence as a lifestyle

As entrepreneurs and managers of a Lean Lifestyle Company we promote the search for integral excellence in all areas of life, inside and outside the company. This will inevitably lead to the overall development of the whole person, helping to make it an example of excellence. We will help people, even outside the company boundaries, to achieve the maximum balance of life, encouraging them to improve continuously and learn new skills to continue evolving, inside and outside the company. We will thus develop adaptability and resilience in a rapidly changing world and seek overall harmony between personal and working life to achieve excellent human performance that is sustainable over time.

The 12 principles of the Lean Lifestyle Company

Vision and Execution

We want to create a company that encourages people to think, dream, and achieve big. A company that always involves and aligns all employees. A company that grows and develops based on what it has built in the past, but at the same time cultivates a strong orientation towards the future with long-term strategies and new and ambitious goals. A company that pays attention to the impact of its actions on people, society, and the environment. For the implementation of corporate strategies, we want to create systems of involvement extended to the entire organization so that everyone can contribute. Dreaming big and acting small every day is what has allowed the great achievements of humanity. For this reason, we will measure and value progress towards the long-term goals in the short term: in this way, every day we will take a small step towards the desired direction.

High impact innovation

Continuous testing for a data-driven company

Focus on Value

Agility and simplification

Results-oriented

Value-oriented and fluid organization

Digitizing to create value

Physical and mental well-being

Development of the full human potential

Emotional energy and true relationships

Pursuit of excellence as a lifestyle

Inspire, train, share

If you recognize yourself in the principles of the Manifesto and accept the challenge of helping to make companies places where great results and great well-being can be achieved at the same time, then join the Lean Lifestyle Community. What you will find:

Inspiration and content to improve the way you work and do business
Share your stories with the rest of the Community
Receive stories from people and companies who have embarked on their Lean Lifestyle journey
Invitations to events reserved for the Community

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If you too have the ambition to change the way you work and do business to achieve more results, agility and well-being, join the community of women and men who have embarked on their journey in the Lean Lifestyle to achieve corporate and personal excellence.

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